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Business & Investment Recipes for Life

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Should you reinvent your business model?

It’s a big risk to reinvent your business, especially after years of building a brand. However, a few adjustments to the business model can help create new markets or revive interest in your product. How to do this without totally throwing your business into a tailspin? Here are some tips.

content-marketing

Common content marketing tips that entrepreneurs make

Content marketing is a great tool for small businesses. But it’s also very misunderstood, underutilized tools, and (quite frankly) just a really fancy word for a very expensive and boring blog. Here are some of the most common content marketing mistakes.

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How To Donate Online

Even in what a very difficult economic times, charitable giving online has risen massively over the last few years. The reasons are perhaps obvious in terms of the convenience and immediacy for disaster situations. Other factors are the tax deductions and automatic gifting from large companies upon checkout for goods (ebay, amazon, etc). But what [...]

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Organization tips for small businesses

Small businesses don’t have very large structure or the staffing. That can be a strength—they’re not weighed down by bureaucracy or the operational costs that have brought even multinationals to their knees. They adjust well to economic fluctuations and can respond very quickly to opportunities. But this kind of flexibility has a downside: small businesses [...]

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Tips for choosing a franchise

Buying a franchise can be easier than starting a business from scratch. A franchise has the benefit of having a proven business model. It also has an established brand image, and can attract customers far more quickly than an unknown product or service. (Read more facts on franchising) This is, of course, assuming that you [...]

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What to consider before getting a business partner

Thinking of starting a business with someone? Or joining forces with another small business owner in order to share resources or expand services? It seems like a good idea, but forming a business partnership is a lot like getting married. Even if you have complementary services, you have to think twice, or even thrice, before [...]

Networking

Secrets of successful social media marketing campaigns

Social media marketing can help small business owners generate a lot of brand buzz—building your image, and your customer base, at the fraction of the cost of traditional advertising. But social media marketing takes a lot more than creating a Facebook fan page. Here are some simple tips on how to make your social media [...]

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How to be a good negotiator

All entrepreneurs need to be good negotiators. You deal with clients, business partners, investors, suppliers, distributors—and each time, the success of your business relies squarely on your ability to make the right agreements and secure the most advantageous deals. Do you have what it takes to be a good negotiator? This article will help identify [...]

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How to prepare for an important business presentation

Presentations are part and parcel of any business environment. You may be involved in the corporate world, or a part of the entertainment sector, it wouldn’t matter. Presentations are a reality that you’ll have to face. Many people think that making a presentation is a daunting task because presentations are usually done in front of [...]