What is Generation Z?

We all know about the Baby Boomers, Generation X and Generation Y, but what about the current generation gaining power and prominence in society- named Generation Z? They are certainly unique from their predecessor generations, including their parents and have been brought up in a world none of us middle-aged folk could even have imagined as teenagers. Current PR and marketing firms are grappling with the best ways to engage this smart generation who has no time for second impressions. In this infographic specially created for o5, we take a look at the characteristics and social nature of this remarkable generation... Keep Reading »